PR%F Awards Masked
The coveted double-blind tasting competition
The original world-class credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.
After the double-blind tasting, judges will evaluate each brand unmasked. Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package. The taste, the look, the feel, the story.