El Bandido Yankee takes tequila on a smooth ride to Sturgis as Jim Bob Morris and NASCAR legend Rusty Wallace join forces to raise record funds and awareness for charity while helping the World’s Biggest Biker Rally “Break Out the Bandido”. In support of the Harley Davidson and Biker community, El Bandido Yankee Tequila broke into the South Dakota market, making a huge impact by adding all four expressions to both retail and restaurants in the area and taking over the tequila space in both Sturgis and Deadwood.
During the Rally, Jim Bob Morris was joined by the El Bandido Yankee team and serious star power from movies and motorsports with Chris McDonald (Shooter McGavin from Happy Gilmore) and NASCAR Drivers including Clint Bowyer, Kenny Wallace and others.
El Bandido Yankee had multiple signature custom cycles in the Rally plus the fully branded Slingshot. Rally fans Broke out the Bandido in a big way all week at the World’s Biggest Biker Bar, where El Bandido Yankee had a full tequila takeover of the legendary Full Throttle Saloon for sold out concerts, cocktails and celebrations.The ride doesn’t stop after another clean getaway and 700,000 new fans of El Bandido Yankee head home to chase life till next year!
